List With SOULD
Sell Your Home For Top Dollar in 30 days or less!
Professional Photography
Why Photos Matters!
Everyone of our listings is showcased with high quality, professional photos shot by some of the industry’s best real estate photographers. A recent study by Google and NAR (National Association of Realtors) found that an outstanding 90% of homebuyers in today’s market start their search for a home online. What does this mean for you as a seller?
It means that the photos representing your home on websites such as Zillow & Redfin.com matter! You’ve heard the saying before, “First impressions are everything” and this has never been truer than when it comes to getting your home sold. If buyers can easily see the features and benefits of your home they are more likely to request a showing of the home. More showings mean, more offers. More offers mean, more money in your pocket when we close escrow!
Buyer's In Today's Market
Professional Videography
Benefits Of Video
In addition to professional photography we also provide video walk through tours of your home, similar to those found on popular TV networks such as HGTV, & Bravo. We've found video to be a powerful marketing tool as they can be used on several platforms from YouTube, to Facebook, Instagram, & TikTok, where viewers are able to share your home with their friends and family which creates word of mouth marketing in your local area! One of the major benefits of video tours is that they create a 24/7 Open House affect!
Buyers are able to see and tour your home anytime of day from anywhere in the world, on any device as long as they have internet access. According to NAR (National Association of Realtors) “Video is such a powerful medium because it creates a much stronger emotional punch than any other form of marketing.” And according to Harvard professor Gerald Zaltman & Inc. Magazine “Emotion is what really drives the purchasing behaviors, and also, decision making in general.” This is why we use video when marketing your home.
Our Proven Sales Formula!
When it comes to getting your home sold there are two major factors that determine if your home will sell fast and for top dollar or not… they are the following.
Intelligent Home Pricing
Pricing a home for sale is as much art as science, but there are a few truisms that never change.
Fair market value attracts buyers, overpricing never does.
The first two weeks of marketing are crucial.
The market never lies, but it can change its mind.
How Is Price Determined?
Fair market value is what a willing buyer and seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition.
Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.
2. Intelligent Timing
Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.
If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.
The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.
Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly for the most the market is willing to pay.
World Class Service.
Here’s what our past clients have to say about working with us.
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